Sunday, 26 October 2014

Return on investment

When I was young and still in elementary school, my friends and I always used to sing a silly Dutch song. 

The lyrics went:

"The more I learn, the more I know.
The more I know, the more I forget.
The more I forget, the less I know.
So I won't learn and won't regret it."

Now, years and years later there might be a bit more truth to that song than you initially think. Ever heard of the Ebbinghaus Forgetting Curve?

This curve shows how information is lost over time when there is no attempt to retain it. 
And that is pretty damn quick...

A typical graph of the forgetting curve shows that within days or weeks of completion of a training workshop, participants tend to have only retained half of the newly learned knowledge.

So how do you make sure participants learn as much as possible in a training workshop? 

There has been a lot of research on this subject. One of the outcomes is that people learn both passive and active:





As you can see the most effective learning takes place in the active part. It turns out that we tend to remember 90% of all things we do. In training programs that means simulating the real experience or doing the real thing. So when people ask me why they should hire an actor for their training or should do a theater based training workshop my answer is simple:

You will get a higher return on investment!

Because a professional role play actor knows like no other how to create a learning experience that is as close to the real thing as possible.  

Do you want to know more about using an actor in your training program? 
Feel free to visit my website www.interactwa.com.au for more information or call 0487693349. 

PS. And thank god the Ebbinghaus Forgetting Curve only works on humans and not on blue, little fishes...